Loveloud
The client? LOVELOUD Foundation is an organization dedicated to supporting LGBTQ+ youth and fostering love and acceptance within families and communities.
The goal? Increase brand awareness through public art. Our design team partnered with LOVELOUD to create two murals—one permanent and one reusable—showcasing the foundation’s message and presence at their annual festival.
The result? A vibrant and meaningful addition to the community. On the final day of painting, a KSL News reporter covered the project, interviewing us and sharing the story with a broader audience. The response from the community, social media, and festival attendees has been overwhelmingly positive—further amplifying LOVELOUD’s mission and strengthening its connection with the public.
All imagery and content is copyright property of Loveloud.
Phase 1: Research & Proposals
We studied the LOVELOUD brand, gathered visual assets, and worked with the client to define project scope, budget, location options, and style direction.
Phase 2: Initial Designs
We presented three mural concepts (each with three variations) to explore client preferences and refine the vision.
Phase 3: Loveloud Jazz Night
The project evolved into two murals: a traditional installation and a reusable step-and-repeat backdrop for LOVELOUD Night, hosted by Vivint Smart Home Arena and the Utah Jazz.
Phase 4: SLC Murals
We partnered with Torrent Cycle, an LGBTQ+ owned indoor cycling studio in Salt Lake City, to install the mural at their downtown location. The team executed the painting process step by step—priming, sketching, detailing, and color-blocking—to bring the mural to life.
